Case Study 7: IBM Zone Trusted Information Channel (ZTIC)

  1. Common types of malicious software include viruses, worms, Trojan horses, andspyware. A keylogger is a type of spyware that records the keystrokes of the user.Many of these types of malicious software are used in bank fraud-relatedactivities. The ‘man-in-the-middle’ attack is most often executed by a Trojaninstalled on the user’s system.
  2. Examples might include a person question you need to answer to change yourpassword for a site (a personal factor), a retinal scanner (a human factor), andthe ZTIC (a technical factor).
  3. One drawback of the device is that while the Internet is ubiquitous, you wouldneed to bring the ZTIC everywhere you go to safely perform banking transactionsanywhere, anytime.
  4. Though the ZTIC might prevent attackers from performing any transactionsthemselves, more emphasis might be placed on acquiring other information fromthe user’s hard drive, like account numbers, balances, and other transactiondetails.
  5. While students may be inclined to say that malware is only a temporaryphenomenon and is likely to be outpaced by preventive technologies, it’s notlikely this will happen. Too many people do not take eFcient care of theircomputers for malware to die out completely.

 

Case Study 6: Telepresence: Meeting Without Traveling

  1. Face to face meetings have eye contact, spatial orientation (sounds come from the direction of speakers), and non-verbal gestures (body movements) are visible.  The technology is reliable and easy to use. On the face of it telepresence would seem to be lacking the kind of personal warmth (or heat) of a face-to-face meeting.  Eye contact is difficult even though you can see eyes move on screen; in large screen versions, non-verbal communication might be possible, but not in smaller screen versions.  At the least, people’s expectations of a “business relationship” will change from personal contact to “telescreen” contact.  However, these tele-relationships might be perfect satisfactory for business purposes.
  2. Benefits predicted in the videos include strategic communications solution;  productivity gains; decreased time to market;  building stronger relationships with customers, suppliers, and partners; reduce geographical limitations; increases in the speed of decision making.
  3. Telepresence, like the Internet itself, strengthens the ability of firms both large and small to operate on a global scale efficiently, at low costs.  In fact small businesses may benefit relatively more from these technologies (at least the low-cost  variants) because they have so few alternatives.  Likewise, telepresence offers firms the possibility of organizing the firm on a much more decentralized basis.   This would mean putting  corporate headquarters in low cost regions.
  4. High-end telepresence is so good that minor variations in the multi-screen meetings can be annoying, and detract from the realism of the meeting.  This would be less true for Skype teleconference meetings.
  5. Telepresence would seem to off many marketing opportunities such as product demonstrations in remote locations; involving the customer in design meetings; and allowing customers to “meet” and discuss new products (a digital focus group).

     

Case Study 5: Data Warehousing at REI: Understanding the Customer

  1. A data warehouse is a process for storing and analyzing data.  The purpose of this system is to allow organizations to collect data from different parts of itself.  The amount of data that will be collected in this central warehouse is very large and is normalized so as to be compatible with the data from other parts of the organization.  Once in the data warehouse, this data can be processed and converted into information, capable of being used by managers to streamline the organizations main processes.
  2. Consumer cooperatives have several disadvantages when compared to traditional firms.  Traditional firms have the ability and responsibility to sell goods and services at the highest possible price that customers would be willing to pay.  This method of selling allows them to maximize profit, which in turn can lead to expansion of the business and increased profits for stakeholders.  The members of a consumer cooperative rarely benefit from the financial success of the cooperative.  Additionally, coops can sometimes suffer from management difficulties because each member can technically play some part in managing the company.
  3. The data warehouse allows REI to collect data related to each customer’s buying preferences.  They can then use this data to create information that will determine which products they should market to each individual customer, based on his or her interests.  REI can also send information to members regarding outdoor events that they might be interested in, such as biking, hiking or kayaking.  One of the more helpful aspects of this system is that it keeps track of which items people search for on the REI website and sends members sale and discount information related to their searches.
  4. When creating a data warehouse, there are definitely some risks and concerns that an organization must consider.  A company that uses a data warehouse sometimes uses the software and hardware of a vendor.  This can mean that there are some security risks when developing a data warehouse because a third party has access to the company’s data.  If an organization does not utilize all of the capabilities that its data warehouse provides it, then it may be wasting its time and money by trying to create one.  Some organizations are not culturally prepared to adjust to such a powerful information system, which may render the system unhelpful.  In general, development of a data warehouse can be difficult and requires various organizational changes.
  5. REI chose to work with IBM’s data warehouse technology because their DB2 9 Viper is an industry leading system.  Ultimately, the DB2 9 Viper technology will record every interaction that members and customers have with REI, whether this interaction occurs in the form of in-store or online purchases or if it occurs in the form of online search queries.  Most importantly, IBM is an industry leader that will allow REI to more efficiently conduct business and interact with customers and members.

Case Study 4 : TOO MUCH TECHNOLOGY

1.What are some of the arguments for and against the use of digital media?

If we use our digital media can be more aware of media developments and their usefulness if digital media is appropriate for our needs for the digital media.

If we deny the existence of digital media around us then I think we will have difficulty facing any activity that relate to digital media according to date.

 

2. How might the brain affected by constant digital media usage?

Because our brains continue to respond whenever there is development of digital media so that our brains are being “massively remodeled” by our constant and ever-growing usage of the Web.

And it’s not just the Web that’s contributing to this trend. Our ability to focus is also being undermined by the constant distractions provided by smart phones and other digital technology.

 

3. Do you think these arguments outweigh the positives of digital media usage? Why or why not?

I think these arguments outweigh the positives of digital media usage because the argument discusses the values of the positive and negative uses of digital media along with how digital media should be used and at what age should one start using the digital media.

 

4.What additional concerns are there for children using digital media? Should children under 8 use computers and cellphones? Why or why not?

The additional concerns are there for children using digital media is the negative effect that will be received by the children of the digital media is greater than the impact on adults, because their brains are still developing, and they’ve been struggling to set the right priorities and resist impulses.

I recommend that children under 8 years old are given enough knowledge about computers and cellphones, but should not be allowed to use it, because it’s for the good of the child development.

Case Study 3 : HOW MUCH DO CREDIT CARD COMPANIES KNOW ABOUT YOU

1. What competitive strategy are the credit card companies pursuing? How do information systems support that strategy?

The credit card company need to find a way for customers to choose their own company credit card.

Credit card company will use each purchase is assigned a four-digit category code that describes the type of purchase that was made shopping can also be recorded in this category,the code for each type of store are to be separated to show the difference.

These codes allow credit card companies to learn a great deal about each of its customers at a glance overall,the credit card company use various methods to understand all of the card holder’s spending habits,and timely adjustment of the company to level of cooperation and alliances business help enhance the credit card companies more accurate quality of service.

 

2.What are the business benefits of analyzing custom er purchase data and constructing behavioral profiles?

Credit card companies use the customer database storing purchase information,analysis will be most beneficial to the company’s chosen strategy and customer.

Analysis of the information in the database can also be a possible inability to repay debt and to evaluate the purchasing power of different customers.

Credit card companies can use the important information for these customers to credit card application rejected or reduce customers can use the scope of the money.

 

3.Are these practices by credit card companies ethical? Are th ey an invasion of privacy? Why or why not?

We believe that the kind of behavior is more convenient but some immoral because the cardholder will have the feeling of privacy violation.

Yes, Everything the customers want to buy will be monitored, seem it also use to show the customer’s good or bad affect the willingness to lend money.

Case Study 2 : DOMINO’S SIZZLES WITH PIZZA TRACKER

1.What kinds of systems are described in this case? Identify and describe the business processes ea ch supports. Describe the inputs, processes, and outputs of these systems.

Excessive power consumption uses a vast amount of electricity that must be generated through hydroelectric plants or coal-fired power plants.

While hydroelectric generation plants are less stressful on the environment than coal-fired, nevertheless, they do pull resources from more useful purposes.

Coal-fired power plants generate huge amounts of carbon dioxide into the atmosphere which some scientists and politicians claim is a major cause of global warming. Social implications of increased power consumption point to global warming.

 

2.How do these systems help Domino’s improve its business performance?

People:employee telecommuting; users understanding and abiding by policies in which they turn PCs off when not in use.

Organizational:building data centers that take advantage of hydroelectric power generation rather than coal-fired power plants; renewable energy projects; alternative energy; better management of computing resources.

Technology:thin client computers, software that automatically turns computers off; more efficient chips. Perhaps the most environment-friendly solutions are those that control the hardware and software, thereby controlling the problem at its source. Virtualization holds great promise as a way to reduce power requirements by reducing the number of servers required to run applications.

 

3.How did the online pizza ordering system improve the process of ordering a Domino’s pizza?

Even though it may cost a business up-front money to install hardware and software that reduces power requirements, it will save a business a lot of money in the long run by reducing the amount it pays for electricity to run the equipment and cool it at the same time.

Businesses that reduce their power needs help the environment and can promote themselves as environment-friendly.

 

4. How effective are these systems in giving Domino’s a competitive edge? Explain your answer.

All firms should make some effort to reduce their power requirements and promote green computing. From a business standpoint it makes sense to reduce costs, both short term and long term.

 

Case Study 1: UPS COMPETES GLOBALLY WITH INFORMATION TECHNOLOGY

1.What are the inputs, processing, and outputs of UPS’s package tracking system?

                      Inputs: The inputs are detailed information (customer information, package information), pickup, delivery, current location, bar coded label, special software program by using the UPS Web site.   

Processing: The all information are transmitted to a central computer,  distribution centers, logistical planning, (DIAD) program which was their drivers had been hand held delivery information Acquisition Device, called UPS net, DIAD is collected from scan able label on packages, and changing schedules.

Outputs: UPS served tools that able to a customer which is Cisco Systems, to include UPS functions, such as tracking and cost calculations, into their own Web sites. Destination (on the way), pick-up and delivery schedule.

2.What technologies are used by UPS?How are these technologies related to UPS’sbusiness strategy?

                      UPS has used the dispatchers in computer center to download the label data and use special software to create the most efficient delivery route for each driver that consider traffic, weather condition and the location of each step. By using the software, UPS estimate it save 3 million fewer gallon of fuel of every year. This technology related to UPS’s business strategy which is best services and lowest rates.

Moreover, to accomplish business strategy which UPS want to increase cost savings and safety, UPS are train driver to use “340 Methods” to optimize the performance of every task from lifting and loading boxes to selecting a package from a shelf in the truck.

UPS has also used hand held computer called Delivery Information Acquisition Device (DIAD) which can access wireless cell phone network. Drivers can know their task by hand held, the DIAD has a function which is automatically captures customers signatures.

3.What strategic business objectives do UPS’s information systems address?

                      Scannable Bar-code: One of the MIS business strategy objective. this system’s objective is to use time more efficiently and use low labor force in classify the packages destination and reduce human error in classifications that will reduce the cost. It means by reducing cost they can keep up the lowest rate.

In delivering UPS uses special software that help drivers to take the most efficient routes to deliver the package, plus this system considers the traffic and weather conditions.
DIAD: Every driver has device that has information about at automatically captures customer’s signature along pickup and delivering information from UPS’s central computer. Every deliver person can access information about the package and the customer can check the package it delivered or not. Also the signature that from the delivery will be proof, sender can check it.
Cisco system: contains the customer can know about their packages information more detailed such as shipping rates, determine time in transit, print labels, schedule a pickup, and track packages. Those actions can get the high technology to the senders and it can reduce the time losing. They can check their tracking and cost calculations and shipments cost without the UPS site. 
OMS: Advanced delivering system that takes packages from the warehouse of companies and delivers their fulfillment parts of equipment more quickly with in efficient routes.

4.What would happen if UPS’sinformation systems were not available?

                       If UPS’s information systems were not available, UPS will face some problems. The process of providing information to customer will become slow. The customer cannot receive the information rapidly.

The operation of UPS will also become slow. Because UPS is using technology and information to monitor and control the operation when information system does not available, it will effect to the operation of the organization.

What is Technopreneurship?

Technopreneurship it is a simple entrepreneurship in a technology intensive context. It is a process of merging technology prowess and entrepreneurial talent and skills.

A technopreneur is an entrepreneur who is technology savvy, creative, innovative, dynamic, dares to be different and take the unexplored path, and very passionate about their work. They take challenges and strive to lead their life with greater success.

ENTREPRENEURSHIP “the practice of consistently converting good ideas into profitable commercial ventures.” and TECHNOLOGY the application of scientific knowledge for practical purposes. TECHNOPRENEURSHIP is the use of technology as an integral and key element in the transformation of goods and services.

About My Self

Im Keijie B. Chatto  im 20 years old i live in panacan davao city Philippines, i am currently studying at Mindanao Kokusai Daigaku taking up BS in Information System my hobbies are playing computer games my favorites are Dota 2, World Of Warcraft, and NBA 2K, I also play basketball, and reading manga series my favorites are One Piece, Bleach, Fairy Tail, and Naruto. My dream is to have a happy and simple family and to travel around the world with them.